Our Story

Hi, my name is Chris McCullough. I’m the Founder/CEO of Love Beyond Color. Growing up I was between the ages of 9 and 10 and my mom (a black woman) started dating a white man whom she would eventually marry and he would become my step dad.

I used to notice people looking at them funny, giving them dirty looks, “mean mugging,” or whatever you want to call it. At the time I didn’t realize what was going on, because I was so young.

Then as I got older I realized it was because people didn’t approve of their interracial relationship. Now keep in mind, this was from all races, not just one in particular. I thought to myself, “that is just the dumbest thing I’ve ever seen,” like you don’t approve of this relationship because they aren’t the same skin color as you. You don’t like this person who has never done anything wrong to you or anybody you care about, because their skin is a little bit darker or lighter than yours?

That’s just pure ignorance, no one has the right to tell you who you can or can’t love. It shouldn’t matter. Personally, I wouldn’t want to live in a world with us all the same skin color, that would be such a boring world, because diversity is a beautiful thing.

So I started thinking and was like I need to do something about this, and thought it would be kind of cool if I were to make t-shirts and other clothing about this situation to try and help correct it. I thought if I could get enough people to wear my clothing, then maybe I could change peoples mindset on how we treat and view each other. You know get people talking about Love Beyond Color and what we stand for, which is “promoting equality for all and to love one another regardless of the color of their skin,” and hopefully people would realize that their mindset needs to change and we need to unite and they would help spread the word to other people.

The name Love Beyond Color came to me around 2007-2008. I didn’t act on it though till 2015. I told a few people about it and I got a lot of positive feedback, but honestly I was scared to fail. Scared people were going to reject my idea, scared that people were going to try to hate.

Love Beyond Color was always constantly on my mind for years though, so I finally told myself who cares if I fail, people are always going to find a reason to hate on something positive someone does, so I’m going to just launch my website and push my message/mission and try to start this movement.

By that time Love Beyond Color original message of interracial love had expanded beyond that. We were still promoting equality for all and to love one another regardless of the color of their skin. But we wanted to help end the division and bring people from all walks of life together. Love Beyond Color became so much more then just the interracial love aspect of it. It became equality for all and helping to stop the division.

Love Beyond Color became a lifestyle, a way of life. At the end of the day, it shouldn’t matter what race you are, what your political views are, your religious views, etc.

Everyone deserves to be treated the same, no matter what.

Remember to always Love Beyond Color, because equality for all, uniting, and stopping the division is what really matters. Love Beyond Color!